E-knihy

Affiliate Marketing

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Affiliate marketing is a marketing approach where other people promote your products and services and in return they receive payment for each sale that are made as a direct result of their efforts. This means that you as the “merchant” can have an army of people promoting your wares without you having to lift a finger. If you’re one of those people promoting the merchant’s products and services i.e an “affiliate” then you don’t even need to have a website to make it a success although it does help. This text book will cover what affiliate marketing is all about and how to make your campaigns a roaring success.

ISBN: 978-87-7681-869-2 | 1st edition | 47 pages

Business Blogs: The Best Social Media Tool For Businesses

DownloadMany businesses are using social media these days to enhance or support their business functions, however most ignore business blogs in favour of the more popular networking sites like Facebook & Twitter. A business blog is a very powerful and versatile tool that, along with its own numerous benefits, can also be used to effectively harness the power and reach of other social media. This book discusses why businesses need a blog and then goes on to explain how to go about creating, maintaining and promoting it.

ISBN: 978-87-7681-944-6 | 1st edition | 67 pages

Content Marketing

DownloadIn this ebook, we will discuss Content Marketing. We will delve into the importance of content and what you can do with it to make a good Internet marketing strategy into an even better marketing strategy. In this ebook we will put the concept of Content Marketing into a much clearer context to highlight why it is important. Further you will learn to distinguish the key factors that you need to take into consideration when designing and implementing content marketing campaigns.

ISBN: 978-87-7681-925-5 | 1st edition | 50 pages

Customer Relationship Management

DownloadCustomer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.

ISBN: 87-7681-165-4 | 1st edition | 15 pages

Developing an Internet Marketing Strategy

DownloadWith the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy. The Internet is a dynamic system, with both companies and consumers having to adapt to the rapid pace at which it moves. For companies, this means that competition has become global. Target demographics are no longer geographically limited, expanding across countries and continents. These expansions, though, mean that companies have to adapt different types of strategies from what they are used to with offline marketing.

Online marketing is no longer an option; it is a necessity. Still, that’s not all bad news. Planning your Internet marketing strategy does not have to be a difficult task, particularly if the competition doesn’t fully understand that the rules of Internet marketing are not the rules of traditional marketing. This textbook will teach you the basics of how to craft your Internet marketing strategy to maximum effect, from website building to web analytics. First, let’s look at some preliminary aspects to Internet marketing as well as what exactly marketing is.

ISBN: 978-87-7681-813-5 | 1st edition | 60 pages

Effective Marketing

DownloadThe lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities. The role of marketing in a company is one of the most vital departments there is because if your clients and prospects can’t find you then you’ll soon have no business! What are the key messages that you want to get across? Where will you advertise? How will you generate a buzz about your business. These are the key questions among many others! So, what are the most effective marketing methods around? During this textbook we’ll cover what the best approaches are to marketing your business more effectively.

ISBN: 978-87-7681-721-3 | 2nd edition | 63 pages

Email Marketing

DownloadThis eBook will focus exclusively on email marketing and the strategies used to implement it. When considering a definition for email marketing, there are a number of ways to define it from the broad to the specific. Essentially, email marketing is the act of sending out emails to customers, both current and prospective. Here are some key components to what a successful email marketing campaign does:

1. Direct Email – Emails are sent directly to current and potential customers | 2. Retention Email – Frequent and regular emails are sent to current customers | 3. Email Placed Ads – Marketing ads are placed within emails sent by others

You can think of these components as analogous to marketing by mail. Emails sent directly to current and potential customers are like flyers and envelopes that fill a mailbox. Frequent and regular emails are like printed newsletters sent to regular and loyal customers. Marketing ads within emails are like marketing ads within a newspaper or magazine. In this eBook you will learn how to improve the success of your email marketing campaigns.

ISBN: 978-87-7681-819-7 | 2nd edition | 57 pages

Essentials of Marketing Research – Part I.

DownloadMarketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and timely information. Every decision poses unique needs for information, and relevant strategies can be developed based on the information gathered through marketing research in action. Too often, marketing research is considered narrowly as the gathering and analyzing of data for someone else to use. However, firms can actually achieve and sustain a competitive advantage through the creative use of market information generated by marketing research. Hence, marketing research is defined as information input to decisions, not simply the evaluation of decisions that have been made. Market research alone, however, does not guarantee success; the intelligent use of market research is the key to business achievement. A competitive edge is more the result of how information is used than of who does or does not have the information. This free book covers the relevant marketing research issues in a simple and palatable form for the readers to make them engaged in the process of research. I hope you will enjoy reading this book.

ISBN: 978-87-7681-572-1 | 1st edition | 65 pages

Essentials of Marketing Research – Part II.

DownloadEssentials of Marketing Research: Part II is one of the great eBooks available to download from our website. There are more than 500 Textbooks, Business Books & Travel Guides in our book collection.

ISBN: 978-87-7681-573-8 | 1st edition | 62 pages

Inbound Marketing

DownloadLooking to use social media, SEO and website conversion optimisation for your business? Download this short but heavyweight guide by Nick Pateman and Dan Holt, Partners in Siteseen Ltd – one of the UK’s largest online networks.

ISBN: 978-87-7681-879-1 | 1st edition | 61 pages

Internet marketing

DownloadInternet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more! – it can all be quite overwhelming.

ISBN: 978-87-7681-815-9 | 1st edition | 55 pages

Media and Cultural Theory

DownloadMedia and Cultural Theory is an ideal guidebook for undergraduates studying a range of Media and Cultural Studies courses. Covering over thirty theorists, the book is organised into ten chapters, each focusing on a specific theoretical strand. Alongside more traditional forms like film, television and music, the book also makes reference to Facebook, YouTube and MySpace. For the visual learner, each chapter is accompanied by original illustrations that explore some of the more abstract theoretical concepts. Media and Cultural Theory is also useful for students embarking on independent research projects as it contains short synopses of key texts and bibliographical details for further.
ISBN: 978-87-7681-540-0 | 1st edition | 126 pages

Permission Marketing

DownloadWith marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge. Customers have learned to tune out most of this daily barrage of information, and “pushing” your marketing becomes less and less effective. Permission marketing gets you past this barrier by creating a willing and receptive audience for your regular communications. Now you can build a relationship with your customers and stay at the forefront of their consciousness without being “pushy”. Even better, Permission Marketing is actually quite easy when you follow the simple process in this book.

ISBN: 978-87-403-0014-7 | 1st edition | 65 pages

Practical PR

DownloadWe have all hear of PR but how many of us know what it involves? Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy? How does it relate to marketing? Do we know how the press and media work? Can we write in a way which will whet the appetite of a professional journalist? How can we sell the idea of a PR function to our boss – or even our Financial Director? This new book covers all aspects of an increasingly sophisticated profession and sets out some answers to questions like these in an accessible but authoritative way.

ISBN: 978-87-7681-899-9 | 1st edition | 59 pages

Search Engine Optimisation

DownloadSearch Engine Optimization (also known as search engine optimisation or SEO) is touted as being very difficult. It is if you don’t know what you are doing but, given the tools and the know-how, any business can optimise their website so that’s it’s noticed more by search engines like Google. This book reveals the fundamentals of good SEO practice and gives plenty of examples. It teaches you on-site optimization: how to optimise the content on your website, and how to optimize the bits behind the scenes (the code and metatags). It also takes you through the fundamentals of off-site optimization, showing you how to get those crucial incoming links to your site. Get this book, apply what you learn, and increase the chances of your website being seen by people who want to but your products or services.

ISBN: 978-87-403-0015-4 | 1st edition | 77 pages

Understanding Social Media

DownloadSocial Media is the buzz about town. Almost everyone with internet access is using social media in some form or the other. It is changing the way individuals and organizations communicate or interact with others. However, despite its popularity, most people have a very limited understanding of the scope and utility of Social Media in its entirety. This book delves into the evolution of Social Media, its benefits for individuals / businesses and social media management.

ISBN: 978-87-7681-992-7 | 1st edition | 61 pages

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